Prima Group

Prima Group currently owns and manages over 2700 properties in the Liverpool, Sefton and Wirral areas, plus a small number in Llandudno. As a housing association, we provide homes for families, single people, over 55s, students, key workers and shared ownership homes.

Ensuring our customers have a good place to live that is safe, warm and secure is important to us, but we aim to do more than that. We care about our customers, working to create vibrant neighbourhoods, guided by our simple mission to put our customers and communities first.

Our vision is to create good quality, safe and affordable homes, helping to build strong communities.

In April 2022, Pierhead Housing Association (Prima PHA) and Leasowe Community Homes (Prima Wirral) merged to form Prima Housing Group, an all-encompassing community-based Housing Association. We also own and manage our 256 commercial properties through Prima Commercial. Prima Group is the trading name of Prima Housing Group and Prima Commercial.